李宁的广告语的创作是一项需要灵感与不断创新工作，广告语的文体形式并无定式，需要从业者在具体工作中不断创造和完善。下面是皮学网小编带来的关于李宁英文广告词的内容，欢迎阅读!
1.AnewgenerationofhopeinChina.ThisisLiNing,thefirstadvertisinglanguageLiNinginitiallypositionedtomakeasportsfashionsportsbrand,becomeanindispensablepartofpeople'slives.LiNingcardshouldbepro-and,attractive,stylish.Butthisphrasedoesnotseemtocatchtheupperlipwiththefashion,asmorewell-knownlocalbrands,LiNing,althoughconservativeslogan,butalsotimely.
2:thewonderfullefttotheirown.ThisonesloganhavefollowNike"justdoit"suspects,somepeoplethinkthatthebeginningisfollowedbyLiNingfollowedinthefootsteps,bothfromtheLOGO,butalsoadvertisinglanguage,fromhereIthinkLiNingisnottofollow,butLiNingNottoestablishtheirownbrandpositioningonthedifference,"thewonderfulstayyourself"emphasisonindividualism,inlinewiththetargetmarketpsychology.
3:thebeautyofsportsworldsharing.LiNingbegantodeterminethepositioningofsportsbrands,in1998,LiNing,Foshan,thefirstcompanyinFoshan,Chinabuiltthefirstsportsapparelandshoesdesignanddevelopmentcenter;1999,LiNingandSAPcompanies,theintroductionofAFSclothingandfootwearIn2004,LiNing,thecompanysuccessfullylistedontheHongKongStockExchangeboard,becamethefirstoverseas-listedChinesesportinggoodsbusiness;in2005,LiNing,thecompanyhasbecometheofficialNBAco-operationPartners;in2006,LiNing,China'sofficialmarketasATPpartners.Butthesetwowordscannotbesaidtobeawonderfulad,butalsotestdoesnotgointheendLiNingisahigh-endorlow-end,infact,LiNing,orsofarcaughtintheinternationalhigh-endandlocallow-end.
:excellent,fromthecharacter.Perhapscaughtintheembarrassmentbetweenthehigh-endandlow-end,LiNingbegantoshapehigh-endsportsbrand,thisadlanguagecorrectlypassedthe"myproductexcellent"information,butdidnotexplainwhyconsumerswanttobuyLiNing.Unlikethe"justdoit""dripfragrant""diamondforever,apermanentstay."Theseslogans,conciseconcise,novelandunique,fulloffun.
5:everythingispossible!ThisisthemostwidelydisseminatedLiNing,aslogan,butalsoaccompaniedbytherapidgrowthofLiNing."Everythingispossible"isthevoiceofthemovementisthevoiceofyoungpeople,isthevoiceoftheChinesepeople!IthinkatthistimeLiNingreallyfoundhimself,tofindarealcallfromtheheartsofconsumers.ButitisregrettablethatLiNingintheproductinnovationdidnotkeepupwiththepace,sothatthetargetconsumerandtheactualbuyersofseriousdislocation,brandaging,lackofpersonality,mediocre,byconsumersasfashionablelayman.LiNing'sproductdesignersattitudeisverysimple,theythinkgoodequipmentispreparedforserioussports,donotneedtoomuchfancydecorationandexcessivemodification.Whilefocusingonprofessionalsportsroutes,LiNingbrandandfashionablelifehowtointegrate,butalsocannotmakeconsumersfeelawkward?ByWesternsportssymbolssuppressedforalongtimetheChineselocalsportsbrand,howtoexpressthebrandconnotationandtheEastCulturaltension?Howtomakeaprofessionalsportsbrandmorefashionable,closetotheheartsofyoungconsumers?
6.LetthechangehappenMakeTheChange.Aftermarketresearchandnumerousdiscussions,LiNing,thecompanydecidedtochallengeMr.PhilipKotler'sadvice-"toestablishthepositiontogoafteritwillbeverydifficulttochange."June30,2010,LiNinginBeijingYizhuangProductionbaseheldapressconference,announceditsfollow-upformanyyearsLiNingLNofficiallogoforthe"LiNingcross-action"newlogoalternative.Atthesametime,LiNing'snewad"makethechange"tooverwhelmingtherapidoccupationoftheTV,subway,networkandothermedia,"90afterLiNing"lightningtypefontimpactonconsumerattention.