广告一词，据考证是一外来语。它首先源于拉丁文advertere，其意为注意，诱导，传播。下面是皮学网小编带来百事可乐英文广告词，欢迎阅读!
IthinkthePepsiadsarecharacterizedby:'dynamic,veryimpactonthevisual;advertisingfrequently,sothatconsumerscanremember;starendorsementsareyoung,handsomebeauty,canbeverygoodtoattractyoungconsumers.Thedisadvantageisthatadvertisingissuperficialandhasnoconnotation.Butthisisnotadisadvantage,becausethebeverageorfoodadvertisingissuperficial,sothatconsumershavevisualimpact.
CocaCola:AthensOlympicGames-LiuXiang,TengHaibinadvertisingendorsements.
Impact:isthefirsttimeconsumersreallyfeeltheCoca-Cola.
Pepsi:tofocuson"music+sports"advertisingmodel.
Impact:fromtheyoungpeoplewhowonthemajorityofthemarket.
competitionanalysis
Coca-Cola-CoverageStrategyforIndifferentMarkets
Pepsi:
Aflankingstrategy:theprincipleofapplicationissuitableforweakmarketprincipleistheprincipleoftheprincipleoftheenterprise,towincreative,rivalintheareawithoutattacktoattack,captureanoriginallydoesnotexistinthemarket.(Fromtheyoungpeople,intotheCoca-Cola'svacuumzone.)Diversification--60's-fastfoodindustry-qualityandefficientservices
Boffensivestrategy-theapplicationoftheprincipleissuitableforthemarketrankedsecondorthirdoftheenterprises,consideringthestrengthofmarketleaders,tofindtheweaknessesofitsadvantagestoattack,andminimizetheattacksurface.(Suchas:pricewars,offensiveMcDonald's,offensiveadvertising.)
CocaCola:
90years,Coca-Colaadsalsofocusontheyoungergenerationwho(ZhangMeiNicholasTse,CeciliaCheung)advertisingstrategyanalysis
Coca-Cola-UncoveredMarketCoverageStrategy-Thereisagloballyconsistentthemeforeachperiod
OffensiveStrategies-Atthebeginningofthetwentiethcentury,largeadvertisingcampaignsweredefeatedbymanyimitators
Pepsi-flankattack-subjectivepsychologicaldifferences-highcostofpsychologicalchange(Hotellingmodel)
Pepsi:
Imagedescription:verycompetitive,themarketpositionismoresuitableforyoungpeople,theonlybrandthatcancompetewithCoca-Cola,agreatachievementasabrandname,butalsoalotofpeople,,Comefrombehind,opportunistic
Productevaluation:adolescenttaste,nohormones,andCoca-Colaalmost,thepriceisreasonable
Relatedidentification:Pepsilogo,IwishyouPepsi,ALeagueandsoon
Personalfeelings:cheerful,youthful,lively,fashion,fresh,dynamic,enduring,active
Freeassociation:blue,wish,Pepsipopularshoes,sports
CocaCola
Spokesperson:LiYuchun,LiuXiang,SHE,PanWeibo,BaeYongjoon,ZhangZiyi,PuYuanshu
Imagedescription:strong,advertisinggood,international,static,hasalonghistory,goodreputation,brand,themarketall-round,competitive,highmarketshare,large-scale
Productevaluation:fresh,somesweet,steamenough
Relatedidentification:Coca-Cola(26.1%),onfootballadvertising,CeciliaCheungadvertising,etc.
Personalfeelings:happy,stylish,calm,fullofvitality
Freeassociation:red,internationalwell-knownbrands,modernmanagementmodel,carbonated