诺基亚的广告语的创作是一项需要灵感与不断创新工作，广告语的文体形式并无定式，需要从业者在具体工作中不断创造和完善。广告一词，据考证是一外来语。它首先源于拉丁文advertere，其意为注意，诱导，传播。
Nokia:EverythingisextraordinaryFromthefirstattempttothepresentIlearned
Patiencetogiveupordoesnotmatterarenot
Trytomakeyourselfclearwhoisnotimportant
Itisimportant
Cando
Whenyoudecidethedirection
Couragecantakeyoufartherwithoutquestioning
Howcanwefirmlybelievethatthecomingofeverythingbecauseeverytestistodeclarewartothemselves
WheneveryoneisconcernedabouttheresultsformeisanewstartOnlyconfidentthingsandhowtoexperiencetheunknownenergyWhoyouarenotimportant
Itisimportanttotrywhatkindoflifebecauseonlyordinarypeoplearenotordinarylifeextraordinarythings